https://www.amyburgart.com/contact daily 0.75 2022-09-14 https://www.amyburgart.com/about daily 0.75 2022-09-15 https://images.squarespace-cdn.com/content/v1/62b337537483f3311cd559df/8aa38dac-3eb7-465b-a1b5-cb1e0353fad3/37307318_2325790667436443_5109683413359525888_o.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.amyburgart.com/work daily 1.0 2025-10-01 https://www.amyburgart.com/work/coming-soon-rainplan monthly 0.5 2024-04-19 https://www.amyburgart.com/work/kaus-responsive-website monthly 0.5 2022-08-11 https://images.squarespace-cdn.com/content/v1/62b337537483f3311cd559df/74aeeb7c-e880-4257-a1fd-14a061983e96/1.png Work - Prototyping a Quote Wizard for Kaus Insurance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b337537483f3311cd559df/d9af2f1e-8c0b-479a-956c-4a57d54eb654/Frame+1.png Work - Prototyping a Quote Wizard for Kaus Insurance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b337537483f3311cd559df/3f97d714-0f38-4b0f-8bee-9741ef9329d1/Slide+16_9+-+52.jpg Work - Prototyping a Quote Wizard for Kaus Insurance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b337537483f3311cd559df/7bd37c5e-8b3a-408b-828d-5affe1506808/Frame+2+%281%29.png Work - Prototyping a Quote Wizard for Kaus Insurance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b337537483f3311cd559df/d521cec9-abd1-48c4-9ea6-aa53ebcdbd8a/Persona.png Work - Prototyping a Quote Wizard for Kaus Insurance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b337537483f3311cd559df/de7e3299-6e30-40ee-aff8-d0f378d4a15d/Kaus+User+Flow.png Work - Prototyping a Quote Wizard for Kaus Insurance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b337537483f3311cd559df/ac32a9eb-0d75-40b3-8564-8ebeb8e3cf15/Slide+16_9+-+94+%282%29.jpg Work - Prototyping a Quote Wizard for Kaus Insurance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b337537483f3311cd559df/599f3517-6132-40b9-a634-552886536683/UI+Kit.png Work - Prototyping a Quote Wizard for Kaus Insurance - Make it stand out Rounded corners, a chubby font, and bright teal convey a friendly, youthful feel, while abundant white space conveys simplicity to assauge overwhelm. https://images.squarespace-cdn.com/content/v1/62b337537483f3311cd559df/d1807bef-3fe9-4a97-a6de-b78bcbfb53e5/Frame+138.png Work - Prototyping a Quote Wizard for Kaus Insurance https://images.squarespace-cdn.com/content/v1/62b337537483f3311cd559df/3d55ecf2-09c5-43eb-a30f-cd09c32a4e46/kaus+hero+image-static-whitebkgd.jpg Work - Prototyping a Quote Wizard for Kaus Insurance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b337537483f3311cd559df/d0cd635c-dca8-4702-8615-82a2681643ec/usabilty+test+results+%281%29.png Work - Prototyping a Quote Wizard for Kaus Insurance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b337537483f3311cd559df/b07cd684-4999-44e2-8a60-48864550f19c/Slide+16_9+-+1+%285%29.png Work - Prototyping a Quote Wizard for Kaus Insurance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.amyburgart.com/work/add-a-feature-la-sportiva monthly 0.5 2022-08-11 https://images.squarespace-cdn.com/content/v1/62b337537483f3311cd559df/4400d296-7a71-4e31-b7a5-6ebff2df9f6e/la+sportiva+hero+image+v2.png Work - New Feature for La Sportiva E-Commerce Site - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b337537483f3311cd559df/fcc28097-726f-41c6-b40a-952deaab0677/survey+findings.png Work - New Feature for La Sportiva E-Commerce Site - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b337537483f3311cd559df/f6acec14-b909-42bc-b795-2e51de7bcb25/Slide+16_9+-+3+%281%29.png Work - New Feature for La Sportiva E-Commerce Site - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b337537483f3311cd559df/8e619bf6-3a0d-454d-bb1a-eca22e88f23a/Secondary+Research+%281%29.png Work - New Feature for La Sportiva E-Commerce Site - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b337537483f3311cd559df/94bc40b4-d0d8-4ff8-be02-0cd60762492c/Persona+%281%29.png Work - New Feature for La Sportiva E-Commerce Site - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b337537483f3311cd559df/97203a48-1cd5-46d2-bbb8-10ea71c99c10/Goals+Recap+%284%29.png Work - New Feature for La Sportiva E-Commerce Site - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b337537483f3311cd559df/6a34c423-10e2-49f2-b3cf-2b299851160e/feature+prioritization.png Work - New Feature for La Sportiva E-Commerce Site - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b337537483f3311cd559df/a3ee81b7-1efe-4b7d-bdbc-15764f33be62/Task+Flow.png Work - New Feature for La Sportiva E-Commerce Site - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b337537483f3311cd559df/981dad0b-9aaa-45d7-b454-508650a82d01/20220815_123913.jpg Work - New Feature for La Sportiva E-Commerce Site - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b337537483f3311cd559df/21ef1865-06f9-496b-a5b9-1c64303fd002/product+page+iterations+%281%29.png Work - New Feature for La Sportiva E-Commerce Site - Make it stand out The client felt the icons were too large and distracted from the ultimate goal of clicking Add to Cart. Because this feature was popular with users during testing, we agreed to keep the icons but reduce their size. https://images.squarespace-cdn.com/content/v1/62b337537483f3311cd559df/46961f00-ced1-4ac4-be8f-23df1b9330b2/La+Spo+Iterations+%282%29.png Work - New Feature for La Sportiva E-Commerce Site - Make it stand out In the second version, I kept the activity filter expanded until the user decides to close it. I also removed View All from the filter on the Eco-Friendly Collection page, since the results wouldn’t have changed anything. https://www.amyburgart.com/work/bcfm-app monthly 0.5 2022-08-11 https://images.squarespace-cdn.com/content/v1/62b337537483f3311cd559df/9c24ce95-ff7a-4d29-8ec4-7ed9d367508e/4.png Work - End-To-End App for Boulder County Farmers Market - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b337537483f3311cd559df/8f0b297a-2101-4682-8da4-e5bda8a108b2/bcfm+featured+items+-+online+store.JPG Work - End-To-End App for Boulder County Farmers Market - Users’ Primary Motivation is DISCOVERY They prioritize items that are new to them, highly unique, or only available for a limited time. They’re not sure what constitutes Featured Items, so they browse all items in order not to miss out. https://images.squarespace-cdn.com/content/v1/62b337537483f3311cd559df/ee720f70-8560-4774-ac5c-6a71ba8c6ac6/bcfm+comp+audit+graphc.png Work - End-To-End App for Boulder County Farmers Market - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b337537483f3311cd559df/946f8ad2-a075-476e-9585-64d45dcd3029/bcfm+full+product+page.JPG Work - End-To-End App for Boulder County Farmers Market - Users Expected to be Enchanted They want the stories of the products and who made it. They’re frustrated by the lack of product and producer info, and they’re annoyed that the Product Page doesn’t show any additional info compared to quick view. https://images.squarespace-cdn.com/content/v1/62b337537483f3311cd559df/f9d0cf5a-1084-453c-ab55-0dc8c8680122/BCFM+register+for+account+page.JPG Work - End-To-End App for Boulder County Farmers Market - Difficulty Making Purchases The current site forces users to log in before adding an item to their cart, and every interviewee said they would rather leave the site. Also, users typically order at “last call” when their favorite items are sold out. They need better reminders to maximize availability. https://images.squarespace-cdn.com/content/v1/62b337537483f3311cd559df/1543619e-7e89-4f53-b27c-b90e82a23efe/Category+Comparison.png Work - End-To-End App for Boulder County Farmers Market - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b337537483f3311cd559df/5959b636-9d24-4f92-960d-53b5aa0e7f08/Persona+1+-+Existing+Online+Shopper+%281%29.png Work - End-To-End App for Boulder County Farmers Market - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b337537483f3311cd559df/23a09d92-ac69-4f1f-a3d5-c8126de8d1c6/Persona+2+-+Market+Shopper+%282%29.png Work - End-To-End App for Boulder County Farmers Market - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b337537483f3311cd559df/3280de62-3216-461d-8b0c-9f4edceb61c1/user+flow+%282%29.png Work - End-To-End App for Boulder County Farmers Market - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b337537483f3311cd559df/0ff3562f-3b99-48ef-8874-eed32bf54e83/Frame+45.png Work - End-To-End App for Boulder County Farmers Market - Make it stand out The bright green and orange palette conveys an organic, fresh feeling. I chose a clean sans serif font in two weights to maximize readability, especially considering our 67-year-old persona Nancy. https://images.squarespace-cdn.com/content/v1/62b337537483f3311cd559df/53280c7e-4214-4b0b-b58a-be9f646129aa/20220815_123325.jpg Work - End-To-End App for Boulder County Farmers Market - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62b337537483f3311cd559df/6cec6b40-3b29-4efc-b310-6ab0c12a2f49/Frame+45+%281%29.png Work - End-To-End App for Boulder County Farmers Market https://images.squarespace-cdn.com/content/v1/62b337537483f3311cd559df/56e2d44b-487b-4cda-b1cb-546a2c4fd646/Frame+45+%283%29.jpg Work - End-To-End App for Boulder County Farmers Market I also added a notification so that users would know when to place their orders. Currently, they receive a last call email the day ordering closes; however, by then, many of the produce options are sold out. Research suggested that users want to place their order as early as possible, but they need a reminder to do so. https://images.squarespace-cdn.com/content/v1/62b337537483f3311cd559df/07c521bf-9749-4347-8db2-515737ffa867/usability+testing+%281%29.png Work - End-To-End App for Boulder County Farmers Market - Make it stand out Whatever it is, the way you tell your story online can make all the difference.